A brochure itself is designed much like a pamphlet, which is an informational leaflet with several folded pages that come open to reveal miniaturized articles on the topic that the brochure is covering. You may recognize such leaflets from things like tourist attractions, given out to people to promote a church or a religion, or in other places like metropolitan markets, museums, and related ventures.
Hospices and other medical facilities will offer them as a means to inform people about the dangers associated with common medical-related mistakes and conditions. These are commonly located on magazine racks informing people that now is a good time to book a certain trip, go somewhere on their vacation, or something like that. In essence, they are foldable, informative guides.
What is Brochure Design?
Brochure design refers to the professional-quality design inherent in many graphic artist companies, which not only produce an attractive graphical display, but also imprint the text into the brochures. Through this method, corporations can get a brochure for their products and services, brandishing it with registered company logos (often from the same company producing the leaflet design). This is similar to business card design, only there is more information found in a brochure, rather than just contact information on a person of high esteem in a company, otherwise known as a corporate identity.
Brochure design encompasses many forms, and there are more variations on a leaflet than there are for other forms of corporal-related graphics. Things to contemplate using include types of paper, text, image placement, text placement and formatting, the photography or graphical display and format, and the sheeting formats. More intricate details will be expounded upon below, for those interested.
More Information on Brochure Design
Much like logo design, there are a lot of choices to make when it comes to brochure design. Consider that most brochures have single sheet-panels, and are cut into a bifold, which means that the layout is one sheet inked out on either side and then layered over into halves. Less common are the trifold, which is the same formatting, but layered into thirds instead of halves. The former uses a total of four panels, where the informational text goes, while the latter uses six; two and three on each side, respectively.
Brochure design is not limited to these layout arrangements though. There area countless number that a company can arrange. Four, five, six and eight panels are possible, with different cuneiform and folding methods. Usually glossy, high-quality paper is employed, along with many vibrant colors, to give the appearance of professionalism. Cheaper materials make a cheaper product, which reaches close to $300-600 (£124-374) either way.